Emerging customers, market knowledge competence, and investor transition : the experience of MNCs in China
Tiger Li, Bruce Seaton, John Tsalikis
| Year of publication: |
2013
|
|---|---|
| Authors: | Li, Tiger ; Seaton, Bruce ; Tsalikis, John |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 26.2013, 3, p. 115-136
|
| Subject: | Emerging customers | multinational corporations | referential information | investor transition | market knowledge | Multinationales Unternehmen | Transnational corporation | China | Systemtransformation | Economic transition | Auslandsinvestition | Foreign investment | Wissensmanagement | Knowledge management | Schwellenländer | Emerging economies |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010189507