Emerging-market born globals : the influence of product-related factors on internationalization mode in the Indian apparel industry
Year of publication: |
[2017]
|
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Authors: | Raghunath, S. ; Balaraman, Krishna Kumar |
Published in: |
International business strategy : perspectives on implementation in emerging markets. - London : Palgrave Macmillan, ISBN 978-1-137-54466-7. - 2017, p. 193-213
|
Subject: | Bekleidungsindustrie | Clothing industry | Globalisierung | Globalization | Indien | India |
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