Emerging technologies and marketing strategies for sustainable agriculture

Jabulani Garwi, Reason Masengu, Option Takunda Chiwaridzo

"In an era defined by the urgent imperative for sustainable solutions, the convergence of emerging technologies and innovative marketing strategies emerges as a beacon of hope for the future of agriculture. As global stakeholders rally to achieve the ambitious targets outlined by the United Nations Sustainable Development Goals (SDGs), the pivotal role of sustainable agriculture in fostering resilience, equity, and prosperity has never been more pronounced"--

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Year of publication:	[2024]
Other Persons:	Garwi, Jabulani (ed.) ; Masengu, Reason (ed.) ; Chiwaridzo, Option Takunda (ed.)
Publisher:	Hershey, PA : IGI Global
Subject:	Landwirtschaft \| Agriculture \| Nachhaltige Entwicklung \| Sustainable development \| Ökologischer Landbau \| Organic farming \| Agrartechnik \| Agricultural technology \| Marketingmanagement \| Marketing management
Description of contents:	Table of Contents [gbv.de]
Published items:	13 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xix, 315 Seiten Illustrationen
Series:	Practice, progress, and proficiency in sustainability (PPPS) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index Sustainable agriculture and sustainable development goals (SDGs) Climate smart agriculture and resilience Sustainable agriculture with special emphasis on risk management A policy framework for sustainable marketing practices and brand evaluation through Instagram marketing The future of sustainable marketing: stakeholder perspectives on sustainable agricultural marketing practices Empowering smallholder farmers through community-based marketing initiatives in promoting sustainable agriculture Shopping therapy - how social, adventurous, idea, and value shopping behaviors stimulate impulse buying across individuals in Oman Public private partnership (PPP) in agricultural research financing in Nigeria Data-driven precision agriculture for crop prediction and fertilizer recommendation using machine learning Precision irrigation for sustainable agricultural productivity Fabrication of equipment and IoT assisted monitoring for enhanced zero-till farming Review of terrace gardening literature and suggestions for increasing adoption Enhancing farmer-consumer linkages through technology adoption and sustainable marketing in Zimbabwes agricultural sector Also available online
ISBN:	979-8-3693-4864-2 ; 979-8-3693-4865-9 ; 979-8-3693-4866-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014543980