Emerging trends, threats and opportunities in international marketing : what executives need to know
Michael Czinkota ...
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Czinkota, Michael R. (contributor) |
| Publisher: |
London : Business Expert Pr. |
| Subject: | Internationales Marketing | Entwicklung | Zukunft | Prognose |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 378 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-606490-35-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004942713