Emotion measurement in tourism destination marketing : a comparative electroencephalographic and behavioral study
Marcel Bastiaansen, Sebastiaan Straatman, Ondrej Mitas, Jeroen Stekelenburg, and Saskia Jansen
| Year of publication: |
2022
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|---|---|
| Authors: | Bastiaansen, Marcel ; Straatman, Sebastiaan ; Mitas, Ondrej ; Stekelenburg, Jeroen ; Jansen, Saskia |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1552-6763, ZDB-ID 2036634-6. - Vol. 61.2022, 2, p. 252-264
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| Subject: | affective destination image | EEG | emotions | self-report | tourism destination marketing | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Emotion | Tourismusregion | Tourism destination | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287520981149 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012794801