Emotional advertising: Revisiting the role of product category
Year of publication: |
2011
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Authors: | Geuens, Maggie ; De Pelsmacker, Patrick ; Faseur, Tine |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 64.2011, 4, p. 418-427
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