Emotional appeals in advertising banking services
by Emmanuel Mogaji
| Year of publication: |
2018
|
|---|---|
| Authors: | Mogaji, Emmanuel |
| Publisher: |
Bingley, UK : Emerald Publishing |
| Subject: | Bankmarketing | Bank marketing | Finanzdienstleistung | Financial services | Emotionale Werbung | Emotional branding | Großbritannien | United Kingdom |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | vii, 112 Seiten Illustrationen 20 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-78756-302-5 ; 978-1-78756-301-8 ; 978-1-78756-299-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011818321