Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Duena Blomstrom
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Blomstrom, Duena |
| Institutions: | Springer International Publishing (publisher) |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Privatkundengeschäft | Personal banking | Markenführung | Brand management | Finanzdienstleistung | Financial services | Technischer Fortschritt | Technological change | Bankgeschäft | Banking services |
| Description of contents: | Table of Contents [gbv.de] ; Description [springer.com] ; Description [deposit.dnb.de] |
| Extent: | ix, 159 Seiten Illustrationen 23.5 cm x 15.5 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-030-09288-7 ; 978-3-319-75652-3 ; 3-319-75652-4 ; 978-3-319-75653-0 |
| Other identifiers: | 10.1007/978-3-319-75653-0 [DOI] |
| Classification: | Banken, Versicherungen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014013713