Emotional brand associations: a new KPI for e-retailers
Year of publication: |
2005
|
---|---|
Authors: | Merrilees, Bill ; Miller, Dale |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 21516765. - Vol. 2.2005, 3, p. 206-218
|
Saved in:
Saved in favorites
Similar items by person
-
Brand morphing across Wal-Mart customer segments
Merrilees, Bill, (2010)
-
Rebuilding community corporate brands: A total stakeholder involvement approach
Miller, Dale, (2013)
-
City branding: A facilitating framework for stressed satellite cities
Merrilees, Bill, (2013)
- More ...