Emotional branding : the new paradigm for connecting brands to people
by Marc Gobé
| Year of publication: |
c 2009 ; Updated and rev. ed.
|
|---|---|
| Authors: | Gobé, Marc |
| Publisher: |
New York, NY : Allworth Press |
| Subject: | Markenführung | Brand management | Emotion | Markenimage | Brand image | Zielgruppe | Target group | Beziehungsmarketing | Relationship marketing | Markenpolitik | Emotionale Produktdifferenzierung | Markenartikel | Verbraucherverhalten | Gefühl | Motivationspsychologie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXIV, 325 S. zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturangaben und Index 1001 |
| ISBN: | 978-1-58115-672-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003879207