Emotional branding : what, when, and why
Year of publication: |
2013
|
---|---|
Authors: | Turner, Monique Mitchell |
Published in: |
Psychology of branding. - New York : Nova Publishers, ISBN 978-1-62618-817-4. - 2013, p. 15-37
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | USA | United States | Markenführung | Brand management | Emotion |
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