Emotional, Cognitive and Conative Response to Influencer Marketing
Year of publication: |
2022
|
---|---|
Authors: | Semerádová, Tereza ; Weinlich, Petr |
Publisher: |
[S.l.] : SSRN |
Subject: | Marketing | Kognition | Cognition | Emotion |
Extent: | 1 Online-Ressource (20 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 18, 2022 erstellt |
Other identifiers: | 10.2139/ssrn.4113052 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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