Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Andreea Drugău-Constantin
| Year of publication: |
2018
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|---|---|
| Authors: | Drugău-Constantin, Andreea |
| Published in: |
Economics, management and financial markets. - New York, NY : Addleton Acad. Publ., ISSN 1938-212X, ZDB-ID 2270776-1. - Vol. 13.2018, 4, p. 45-50
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| Subject: | emotion | cognition | marketing stimuli | behavior | consumer neuroscience | Emotion | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Neurowissenschaften | Neuroscience | Verhaltensökonomik | Behavioral economics | Experiment | Entscheidung | Decision | Neuroökonomie | Neuroeconomics |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22381/EMFM13420183 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012028182