Emotional Cues' effects on grotesque advertising
Argho Bandyopadhyay, Felix Septianto, Kaushalya Nallaperuma, Bodo Lang
| Year of publication: |
2023
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|---|---|
| Authors: | Bandyopadhyay, Argho ; Septianto, Felix ; Nallaperuma, Kaushalya ; Lang, Bodo |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 31.2023, 2, p. 124-134
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| Subject: | boredom | construal level | curiosity | grotesque advertising | Werbung | Advertising | Emotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/18393349211056373 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252793