Emotional engagement in a new marketing communication environment
Sylvia Chan-Olmsted and Lisa-Charlotte Wolter
| Year of publication: |
2018
|
|---|---|
| Authors: | Chan-Olmsted, Sylvia M. ; Wolter, Lisa-Charlotte |
| Published in: |
The handbook of communication engagement. - Hoboken, NJ : Wiley-Blackwell, ISBN 978-1-119-16749-5. - 2018, p. 421-437
|
| Subject: | Marketingmanagement | Marketing management | Kommunikation | Communication | USA | United States | Beziehungsmarketing | Relationship marketing | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011871824