Emotional expressions in online user reviews : how they influence consumers' product evaluations
Year of publication: |
2012
|
---|---|
Authors: | Kim, Junyong ; Gupta, Pranjal |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 65.2012, 7, p. 985-992
|
Subject: | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Emotion | Produktqualität | Product quality | Bewertung | Evaluation | Konsumentenverhalten | Consumer behaviour |
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