Emotional or rational advertising? : A fatal error in communication and advertising research
by Elmar Haimerl
| Year of publication: |
2008
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|---|---|
| Authors: | Haimerl, Elmar |
| Published in: |
Yearbook of marketing and consumer research. - Berlin : Duncker & Humblot, ISSN 1612-9814, ZDB-ID 2136531-3. - Vol. 6.2008, p. 46-71
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| Subject: | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Testmarkt | Test market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003812334