Emotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU
| Year of publication: |
2011
|
|---|---|
| Authors: | Harder, Frauke ; Hoz-Klemme, Assaf |
| Publisher: |
Wismar : Hochschule Wismar, Fakultät für Wirtschaftswissenschaften |
| Series: | Wismarer Diskussionspapiere ; 04/2011 |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Working Paper |
| Language: | German |
| ISBN: | 978-3-939159-93-3 |
| Other identifiers: | 661911969 [GVK] hdl:10419/45814 [Handle] RePEc:zbw:hswwdp:042011 [RePEc] |
| Classification: | L16 - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure; Industrial Price Indices ; L64 - Other Machinery; Business Equipment; Armaments ; L19 - Market Structure, Firm Strategy, and Market Performance. Other |
| Source: |
Persistent link: https://www.econbiz.de/10010304775