Emotionales Erleben der Markenpersönlichkeit durch verbales Mitarbeiterverhalten
Year of publication: |
2011
|
---|---|
Authors: | Lieven, Theo ; Tomczak, Torsten |
Published in: |
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis. - Berlin : Springer, ISBN 3-642-21132-1. - 2011, p. 73-95
|
Subject: | Interne Markenführung | Internal branding | Persönlichkeitspsychologie | Personality psychology | Emotion | Linguistik | Linguistics |
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