Emotions as antecedents of participant sport consumption decisions : a model integrating emotive, self-based, and utilitarian evaluations
Year of publication: |
2011
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Authors: | Kang, Joon Ho ; Bagozzi, Richard P. ; Oh, Jawang |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 25.2011, 4, p. 314-325
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Subject: | Sport | Sports | Konsum | Consumption | Entscheidung | Decision | Emotion | USA | United States |
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