Emotive contents and heuristic cues regarding skeptical consumers
Year of publication: |
2020
|
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Authors: | Bae, Mikyeung |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 7.2020, 1, Art.-No. 1787737, p. 1-24
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Subject: | cause-related marketing | message elaboration | heuristic cues | Konsumentenverhalten | Consumer behaviour | Heuristik | Heuristics | Emotion | Cause-Related Marketing | Cause-related marketing | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2020.1787737 [DOI] hdl:10419/244887 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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