Empathic Design in der BMW Group
Martin Stahl; Ulrich Meyer-Höllings
| Year of publication: |
2011
|
|---|---|
| Authors: | Stahl, Martin ; Meyer-Höllings, Ulrich |
| Published in: |
Praxiswissen Innovationsmanagement : von der Idee zum Markterfolg. - München : Hanser, ISBN 3-446-42285-4. - 2011, p. 145-160
|
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Emotion | Kfz-Industrie | Automotive industry | Deutschland | Germany |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008738239