Empfehlungsmarketing : Königsweg der Neukundengewinnung
Klaus-J. Fink
| Year of publication: |
2014 ; 6., erg. Aufl.
|
|---|---|
| Authors: | Fink, Klaus-J. |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management | Kundengewinnung | Customer acquisition | Beziehungsmarketing | Relationship marketing | Unternehmen | Marketing | Kundenmanagement | Produktempfehlung | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XIII, 148 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | 201411 |
| ISBN: | 3-658-06077-8 ; 978-3-658-06077-0 ; 978-3-658-06078-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010418345