Empirical analysis of consumer purchase behavior : interaction between state dependence and sensitivity to marketing-mix variables
Year of publication: |
2018
|
---|---|
Authors: | Novikova, Olga ; Potapov, Dmitriy |
Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 24.2018, 1, p. 25-38
|
Subject: | product differentiation | random coefficient logit | scanner data | state dependence | Marketingmanagement | Marketing management | Produktdifferenzierung | Product differentiation | Scanner | Kauf | Purchase |
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