Empirical Analysis of Factors Influencing Compensation for Non-commercial Forests under CVM

Based on non-commercial forests in Kunming City, this article conducts survey of 506 households in Kunming City to evaluate their willingness to pay ecological benefit of non-commercial forests, using Contingent Valuation Method (CVM); to analyze factors influencing their willingness to compensate for non-commercial forests, using multivariate statistical analysis method. The results show that income, educational level, housing ownership, outdoor exercise time, whether to be concerned about environmental problems, frequency of obtaining forest-related information monthly and whether understanding non-commercial forests or not, are the most principal factors influencing willingness to pay.