Empirical analysis of metering price discrimination : evidence from concession sales at movie theaters
Year of publication: |
2009
|
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Authors: | Gil, Ricard ; Hartmann, Wesley R. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 6, p. 1046-1062
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Subject: | Kino | Movie theatre | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Konzession | Concession | Preisdifferenzierung | Price discrimination | Spanien | Spain | 2002-2006 |
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