—Empirical Analysis of Theory-Based Models in Marketing
There has been rapidly growing interest in structural models, and the review paper by Chintagunta et al. (2006) is a timely contribution. The paper identifies the key issues and provides an excellent assessment. A contemporaneous paper by Erdem et al. (2005) also offers a critical examination on some of the issues. My comments are in three areas. First, I selectively revisit some of the key issues in the paper and, in doing so, I hope I shed additional insight on these issues. Second, I discuss some of the recent papers that build on established psychological consumer behaviors. Third, I offer a brief list of potentially significant substantive problems for which structural models will be insightful.
Year of publication: |
2006
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Authors: | Srinivasan, Kannan |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 25.2006, 6, p. 635-637
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Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Saved in:
Online Resource
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