Empirical Assessment of Radio Liberty and Western Broadcasting to the USSR During the Cold War

Front Cover -- Book Title -- Copyright -- Contents -- List of Figures -- Acknowledgments -- Preface - August 1991: The Coup, the White House and Radio Liberty -- Executive Summary -- Section One - Measuring the Audience to Western Broadcasters in the USSR -- Section Two - Trends in Listening to Western Broadcasters in the USSR: 1970-1991 -- 2.1 Early Attempts to Quantify the Audience to Western Radio: The 1970s -- 2.2 Weekly Reach of Western Broadcasters: 1980-1990 -- 2.3 The Impact of Jamming -- 2.4 The Role of Political Events -- 2.5 Trends in Measurement of the "Core Audience" -- 2.6 Listening to Western Broadcasters in Last Years of USSR: 1989-1991 -- 2.7 Western Radio in a Time of Glasnost' -- 2.8 Audience Cumulation Patterns: How Frequently Did Listeners Tune In? -- 2.9 Audience Duplication Patterns in the "Core Audience" -- 2.10 Listening in the Geographic Regions of the USSR: Overall Patterns in 1989 -- 2.11 Shifts in Listening to Radio Liberty After Cessation of Jamming -- 2.12 Listening in Russian and Nationality Languages: RL and VOA -- 2.13 The Overall Annual Audience to Western Radio: 1980-1990 -- 2.14 Comparisons with Internal Surveys to Confirm Audience Estimates -- Section Three - Who Were the Listeners and What Did They Hear? -- 3.1 Demographic Characteristics of Listeners to Radio Liberty -- 3.2 Western Radio Listening by Attitudinal Type -- 3.3 Motivations for Listening to Western Radio -- 3.4 Choice of Programming from Radio Liberty -- 3.5 Listeners' Perceptions of Major Western Broadcasters -- Section Four - Western Radio's Place in the USSR Media Environment -- 4.1 Information Sources Used for National and International News -- 4.2 Media Use by Demographic Characteristics -- 4.3 Media Use by "Factor Types" -- 4.4 Trends in Media Use: 1978-1988.