An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices : results from a college student population
Year of publication: |
2010
|
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Authors: | Ozok, A. Ant ; Wei, June |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 10.2010, 2, p. 111-137
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Subject: | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Online-Handel | Online retailing | Lieferkette | Supply chain | Mobilkommunikation | Mobile communications |
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