An empirical evaluation of customer satisfaction and customer loyalty towards the services rendered by both private and public sector banks in Tamil Nadu
Year of publication: |
2018
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Authors: | Mahalakshmi, V. ; Karthikeyan, K. |
Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 16.2018, 2, p. 233-255
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Subject: | banking services | loan oriented services | deposit oriented services | infra structure facilities | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Bank | Dienstleistungssektor | Service industry | Indien | India |
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