Empirical generalizability of consumer evaluations of brand extensions
| Year of publication: |
2007
|
|---|---|
| Authors: | Völckner, Franziska ; Sattler, Henrik |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 24.2007, 2, p. 149-162
|