An empirical investigation of Islamic marketing ethics and convergence marketing as key factors in the improvement of Islamic banks performance
Edi Suandi, Herri Herri, Yulihasri Yulihasri and Syafrizal Syafrizal
| Year of publication: |
2023
|
|---|---|
| Authors: | Suandi, Edi ; Herri, Herri ; Yulihasri, Yulihasri ; Syafrizal, Syafrizal |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 6, p. 1438-1462
|
| Subject: | Competitive advantage | Convergence marketing | Islamic bank performance | Islamic banking | Islamic marketing ethics | Organizational digital literacy | Islamisches Finanzsystem | Islamic finance | Islamische Staaten | Islamic countries | Marketing | Islamisch | Islamic | Islam |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-07-2021-0225 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314603