Empirical investigation of channel reactions to brand introductions
Year of publication: |
2009
|
---|---|
Authors: | Sriram, S. ; Kadiyali, Vrinda |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 26.2009, 4, p. 345
|
Saved in:
Saved in favorites
Similar items by person
-
Empirical investigation of channel reactions to brand introductions
Sriram, S., (2009)
-
Channel Responses to Brand Introductions : An Empirical Investigation
Sriram, S., (2007)
-
Empirical investigation of channel reactions to brand introductions
Sriram, S., (2009)
- More ...