Empirical investigation of sport trademark dilution using contingent valuation method
Year of publication: |
2020
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Authors: | Cho, Sungho ; Lee, J. Lucy ; Won, June ; Lee, Jong Kwan |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 34.2020, 3, p. 189-200
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Subject: | brand management | law | sport brands | Markenführung | Brand management | Zahlungsbereitschaftsanalyse | Willingness to pay | Sportmarketing | Sports marketing | Sport | Sports | Markenrecht | Trademark law |
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