Empirical models of manufacturer-retailer interaction : A review and agenda for future research
| Year of publication: |
2010
|
|---|---|
| Authors: | Ailawadi, K.H. ; Bradlow, E.T. ; Draganska, M. ; Nijs, V. ; Rooderkerk, R.P. ; Sudhir, K. ; Wilbur, K.C. ; Zhang, J. |
| Institutions: | Tilburg University, School of Economics and Management |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Published in Marketing Letters (2010), v.21, nr.3, p.273-285 |
| Source: |
Persistent link: https://www.econbiz.de/10011087892