Empirical price modeling for sponsored search
Year of publication: |
2007
|
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Authors: | Ganchev, Kuzman ; Kulesza, Alex ; Tan, Jinsong ; Gabbard, Ryan ; Liu, Qian |
Published in: |
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings. - Berlin : Springer, ISBN 3-540-77104-2. - 2007, p. 541-548
|
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Auktion | Auction | Noise Trading | Noise trading | Auktionstheorie | Auction theory | Empirische Methode | Empirical method | Theorie | Theory | USA | United States |
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