Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context
Year of publication: |
2017
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Authors: | Al Khasawneh, Mohammad Hamdi ; Irshaidat, Rand |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 8.2017, 1, p. 58-76
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Subject: | mobile banking | theory of planned behaviour | TPB | decomposed theory of planned behaviour model | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking |
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