Empirically examining green brand associations to gain green competitive advantage through green purchasing intentions
Year of publication: |
2019
|
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Authors: | Sharma, Nitika ; Lal, Madan |
Published in: |
Green consumerism : perspectives, sustainability, and behavior. - Oakville, ON, Canada : Apple Academic Press Inc., ISBN 978-1-77188-694-9. - 2019, p. 143-158
|
Subject: | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Markenimage | Brand image | Öko-Marketing | Green marketing | Wettbewerbsvorteil | Competitive advantage | Umweltbewusstsein | Environmental consciousness | Umweltmanagement | Environmental management | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development |
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