Employee and corporate branding : antecedents of change management
George Kofi Amoako (Department of Marketing, Central Business School, Central University College, Tema, Ghana, West Africa), Geoffrey Kwasi Adjaison (Bureau for Research and Development (BfRD), Ghana, 7th Floor, Heritage Towers, Ambassadorial Enclave; Business Development Centre, Central University College, Accra, Ghana, West Africa), Noble Osei-Bonsu (Department of Human Resources Management, Central Business School, Central University College, Tema, Ghana, West Africa)
| Year of publication: |
2015
|
|---|---|
| Authors: | Amoako, George Kofi ; Adjaison, Geoffrey Kwasi ; Osei-Bonsu, Noble |
| Published in: |
International journal of globalisation and small business : IJGSB. - Milton Keynes : Inderscience, ISSN 1479-3059, ZDB-ID 2170485-5. - Vol. 7.2015, 1, p. 26-38
|
| Subject: | change management | corporate branding | employee | antecedents | Organisatorischer Wandel | Organizational change | Markenführung | Brand management | Markenarchitektur | Brand architecture | Unternehmenskultur | Corporate culture | Interne Kommunikation | Internal communication | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011441918