Employee as symbol: stereotypical age effects on corporate brand associations
Year of publication: |
2012
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Authors: | Davies, Gary ; Chun, Rosa |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 5 (25.5.), p. 663-684
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Saved in:
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