Employee-based brand equity : why firms with strong brands pay their executives less
Year of publication: |
2014
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Authors: | Tavassoli, Nader T. ; Sorescu, Alina ; Chandy, Rajesh K. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 51.2014, 6, p. 676-690
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Subject: | brand equity | executive pay | return on investment | Markenimage | Brand image | Markenführung | Brand management | Führungskräfte | Managers | Managervergütung | Executive compensation | Return on Investment | Return on investment | Vergütungssystem | Compensation system |
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