Employee brand engagement on social media : managing optimism and commonality
Christine S. Pitt, Elsamari Botha, João J. Ferreira, Jan Kietzmann
| Year of publication: |
July-August 2018
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|---|---|
| Authors: | Pitt, Christine S. ; Botha, Elsamari ; Ferreira, João J. M. ; Kietzmann, Jan |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 4, p. 635-642
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| Subject: | B2B brand engagement | Social media analytics | Employee brand engagement | Employer marketing | Human resource management | Social Web | Social web | Markenführung | Brand management | Personalmanagement | Human Resource Management | Online-Marketing | Internet marketing | Personalmarketing | HR marketing | Markenartikel | Brand | Leistungsmotivation | Work motivation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2018.04.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011883636