Employee branding dimensions and brand citizenship behaviour : exploring the role of mediators in the hospitality context
Year of publication: |
2023
|
---|---|
Authors: | Dhiman, Praveen ; Arora, Sangeeta |
Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 1, p. 124-137
|
Subject: | Brand citizenship behaviour | Employee branding | Hotel industry | Three-path mediation model | Markenführung | Brand management | Hotellerie | Arbeitsverhalten | Work behaviour | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand |
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