Employee contributions to brand equity
Year of publication: |
2014
|
---|---|
Authors: | Gelb, Betsy D. ; Rangarajan, Deva |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing on behalf of The University of California Press, ISSN 0008-1256, ZDB-ID 222930-4. - Vol. 56.2013/14, 2, p. 95-112
|
Subject: | Arbeitskräfte | Workforce | Markenwert | Brand equity | Rentabilität | Profitability | Unternehmenserfolg | Firm performance |
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