Employer Branding als Transmissionsriemen des Corporate Reputation Managements
Jens Alexander Hartmann
| Year of publication: |
2012
|
|---|---|
| Authors: | Hartmann, Jens Alexander |
| Published in: |
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg. - Wiesbaden : Springer Gabler, ISBN 3-8349-3043-1. - 2012, p. 181-192
|
| Subject: | Firmenimage | Corporate reputation | Strategisches Management | Strategic management | Personalmarketing | HR marketing | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684818