Employer branding and social media : the case of world's best employers
Year of publication: |
2021
|
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Authors: | Bharti, Megha ; Antil, Anjuman |
Published in: |
Employer branding for competitive advantage : models and implementation strategies. - Boca Raton$aLondon : CRC Press, ISBN 978-0-367-65096-4. - 2021, p. 69-87
|
Subject: | Social Web | Social web | Personalmarketing | HR marketing | Markenführung | Brand management | Firmenimage | Corporate reputation |
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