Employer branding : employer attractivness and the use of social media
Year of publication: |
2013
|
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Authors: | Sivertzen, Anne-Mette ; Nilsen, Etty Ragnhild ; Olafsen, Anja H. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 22.2013, 7, p. 473-483
|
Subject: | Social media | Human resources | Corporate reputation | Employer attractiveness | Employer branding | Recruiting | Social Web | Social web | Personalmarketing | HR marketing | Firmenimage | Personalbeschaffung | Recruitment | Personalmanagement | Human Resource Management | Arbeitsuche | Job search |
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