Employer branding on the creation of anticipatory psychological contract
Year of publication: |
2022
|
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Authors: | Basavaraj, Santosh ; Ramanath, H. R. ; Gailani, Aashmi |
Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8143, ZDB-ID 2170808-3. - Vol. 15.2022, 2, p. 175-204
|
Subject: | anticipatory psychological contract | APC | employer branding | expectations | millennials | pre-employment phase | Personalmarketing | HR marketing | Implizite Kontrakte | Implicit contracts |
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