Employer branding : strategy for improving employer attractiveness
Year of publication: |
2014
|
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Authors: | Chhabra, Neeti Leekha ; Sharma, Sanjeev |
Published in: |
International journal of organizational analysis. - Bingley : Emerald Group Publishing Limited, ISSN 1934-8835, ZDB-ID 2317134-0. - Vol. 22.2014, 1, p. 48-60
|
Subject: | Strategy | Employer branding | Campus recruitment | Channel | Management students | Talent attractiveness | Personalmarketing | HR marketing | Personalbeschaffung | Recruitment | Personalmanagement | Human Resource Management | Firmenimage | Corporate reputation | Hochqualifizierte Arbeitskräfte | Highly skilled workers |
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