Employer Branding
Armin Trost
| Year of publication: |
2009
|
|---|---|
| Authors: | Trost, Armin |
| Published in: |
Employer Branding : Arbeitgeber positionieren und präsentieren. - Köln : Luchterhand, ISBN 3-472-07485-X. - 2009, p. 13-77
|
| Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Personalmanagement | Human Resource Management | Personalmarketing | HR marketing | Deutschland | Germany |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003851263